image/svg+xmlMay 2017 -
Nov 2020
Brand Marketing Manager,
J & J Snack Foods, Philadelphia, PA
Utilized social media (Facebook, Twitter, and Online Chat) and all aspects of
online marketing to increase traffic.
Managed sub-licensee development; acted as liaison between CKI and sub-
licensees on brand positioning, merchandise plans and design direction.
Managed a $17.5M budget while performing analysis to insure expenditures
meet KPIs.
Created look books for Priscilla of Boston Spring Collections Conceptualized
and designed full-page advertisements (e.g.
Created and maintained catalog-based, e-commerce initiative providing
online presence for performance products.
Dec 2016 -
Apr 2017
Account Supervisor,
American Red Cross, Philadelphia, PA
Developed supplemental program materials and communication plans to
ensure customer engagement in deployment.
Developed, executed and implemented RFP for official American Red Cross
first aid kits.
Collaborated with department heads to determine specific distribution
channels in various markets and regions.
Created weekly social media content for Twitter, Facebook and Google +
platforms.
Rebranded customer portfolio, ensuring product continuity while eliminating
excess and obsolescence.
Mar 2012 -
Jun 2016
Public Relations Consultant,
American Red Cross, Philadelphia, PA
Captured images and videos to post on the organization's YouTube channel
and blog.
Implemented and grew non-existent Social Media presence on Facebook,
Twitter, YouTube, Wordpress.
Designed and created PowerPoint presentations, informational sheets,
reports and guides to raise awareness internally regarding Medicaid
requirements.
Featured Mayor of Detroit and Police Chief.
Generated B2B and B2C leads leveraging social media, crowdsourcing, and
referrals.
Press Releases
Community Outreach
JEREMY HUDSON
jhudson@example.com
|
(350) 555-3519
|
50971 W. Second Ave., Philadelphia, PA
81047
EXPERIENCE
EDUCATION
Johnson & Wales University, Providence, RI
2008 - 2011: Bachelor's Degree in Marketing
KEY SKILLS